ProGrad look at the Buzz around Google…
You’ve heard of Facebook, LinkedIn, Twitter, Myspace, and YouTube, but have you heard of Google Buzz? ProGrad have been investigating the latest in social media which may alter the media landscape once again.
This new social networking feature was launched by Google Inc three weeks ago through their Gmail service, and being the world’s No.1 search engine, has the capacity to outrank all social networking sites. Google have a phenomenal brand within the graduate arena and this might have an impact on the way in which candidates use social media to find roles. Websites such as linkedin.com have proven to be a successful method of searching for roles whilst offering a myriad of online groups for business networking and sharing information.
With Google Buzz people can post updates (similar to Twitter), but choose if they would like to share it with the rest of the world or with a select number of people. There is also the option of a mobile phone application, and already teamed with google chat, it mirrors both Twitter and Facebook.
Isar Yousaf, Founder of Inka Technology Ltd, has recently come on board the team at Google Buzz and is by no means threatened by any competition from other networking sites, “this is the war too, we have resources, we have talented minds and we will kill the fire with our exceptional Google Buzz applications.” He said.
This loud scream of success may just be the way of our future with Google Buzz not limiting itself to social interaction alone. They plan to develop Buzz to benefit multinationals, entrepreneurs and particularly small and mid-sized business owner with new strategic Buzz applications.
It does sound almost too good to be true. As with any of the social media sensations, it is down to the user to establish what they are looking to achieve, and choose the vehicle they are most comfortable using. One thing is for sure, social media cannot be ignored any longer and our recommendation is to jump on board as quickly as possible.
Our business has a heavy use on Linkedin.com along with a small presence on Facebook, Twitter and Flickr. 
Does social media do much for our brand? It is hard to say. One thing it does offer, is an opportunity to listen to, and interact with our audience. It is likely to be a matter of time before ProGrad jump on the Google Buzz Bandwagon! And no doubt, as soon as we have, you’ll be hearing about it on Facebook, Twitter, Linkedin and Flickr…and so the social media merry-go-round continues….
ProGrad can be reached on 02 8235 8300 or on info@prograd.com.au